Food and drink trends in the oriental market 2022

New tastes in the oriental market of food 2022

Since lockdown put a stop to our social lives, many people are out exploring new tastes and discovering food locations to add to their new lists of favourites. Customers are not the only ones who are being adventurous, many restaurant owners and entrepreneurs have brought new culinary options to our plates!

When it comes to food in the oriental market 2022 there is an abundance of foodie trends to try out.

Food and drink trends of 2022

Despite it only being the beginning of the year, we are already seeing a movement towards new tastes and dining experiences. 

• Sustainable eating


Traditionally, Chinese dishes favour meatier ingredients which bring back nostalgic feelings of family and home-cooked meals. However, in recent times this has changed due to ideologies of younger generations becoming more environmentally conscious. This has been evident within new menu options to cater to vegetarian and vegan lifestyles. As a result of this global food trend, the Chinese plant-based food market is said to reach 24 billion USD by 2030.

Discover vegan options at Sing Kee

• Socialising with coffee


Coffee shops have become the ultimate meet-up destination, whether it be a friendly catch up or an intimate date. A recent trend of nighttime coffee, also known as ‘yefe’ in Cantonese, has seen younger coffee consumers meeting up with friends in the evening to enjoy this heart-warming beverage.

Enjoy a delicious cup of coffee this evening

• Offsetting unhealthy habits with the new ‘punk health’ hacks


In modern-day life, there are multiple distractions that may damage your sleep routine - whether it be social media or work, our sleep quality has fallen to the bottom of our priority list. Instead of getting to the route of this problem, young people in China have fallen into a new lifestyle category of ‘punk health’ or ‘pengke yangsheng’ enthusiasts where healthier ingredients are added to unhealthy options e.g., goji berries to tea when having an all-nighter to binge-watch a new TV series to reduce a guilty conscious.

• Borderless food fusions


Mixing cuisines has been a big part of many famous restaurants for the past few years, although this usually consisted of a mix of typical herbs and spices of neighbouring countries. 2022 has seen the extreme combination of worldwide cuisines to make up for a lack of travel during the pandemic. One of our favourite fusion food trends are Korean tacos… delicious! How will you add an experimental touch to your cooking?

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