Filipino food trends for the foodies

Step out your comfort food with the newest trends in Filipino food and cuisine

A trip to Sing Kee Supermarket is like a trip around the world in 80 minutes. With so many cuisines and international flavours to enjoy, it’s no surprise that our customers describe us as one of the best Asian supermarkets in the UK.

For this reason, we love bringing delicious foodie trends to the table and exploring worldwide dishes. This month’s focus: Filipino food.

A look back in time: traditional Filipino cuisine

Discovering unfamiliar destinations often starts with the food culture. So, let’s take a step back in history to discover how food has shaped important traditions within the Filipino culture and the lifestyles of its people.

As a country made up of more than 7,000 islands, each region has rich pride in their hometown dishes which include diverse ingredients and cooking techniques. However, what unites these dishes is the shared value of enjoying good food whilst bringing families and friends together.

There is a definitive feeling of love towards cooking within the Philippines, which has been the main ingredient for many years. Once a passion for cooking is added to the pot, the next most important ingredient is rice! Typically, half of every plate includes rice.

As an agricultural state, rice is easily accessible for all due to the low price and vast amount of rice farming within the area. Rice is seen as a staple ingredient for many thanks to its versatility, allowing opportunities for creativity in the kitchen.

Despite these traditions, Filipinos are open to trying out a wide variety of dishes. What makes Filipino food so exciting is the array of colourful fruits and vegetables, fresh fish and delicious herbs and spices that all come together to create dishes made for showing off at family gatherings and community fiestas.

2022 Food Trends

Recently, Filipino food has become popular across the globe as foodies have become accustomed to the spices and new flavours of the Asian food market and are continuously searching for something new to add to their restaurant bucket list.

One popular ingredient that customers are loving at the moment is purple ube. Are you wondering what is ube? We’ve got the full lowdown for you.

Purple ube is a native vegetable from the root vegetable family. It has become popular thanks to the movement towards more plant-based and vegan lifestyles. Many people also believe that the aesthetically pleasing colour of this sweet veggie has become ‘trendy’ because of its ‘Instagramable’ look.

Another benefit of eating purple ube is that they are rich in antioxidants to help fight against inflammatory issues and the large amount of resistant starch that it contains which can support gut health.

One of the most popular items containing this trending ingredient is purple ube jam - the perfect ingredient to spread onto your morning toast for a sweet wake up call, mixed into cakes or simply jarred and stored for when those late-night cravings kick in.

Discover our best-selling Monika ube jam here

If you are looking to jump on this foodie trend stop searching Asian shop near me to find your daily dose of Filipino goodness at Sing Kee